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T ransliteracies
Research in the Technological, Cognitive, Social, and Cultural Practices of Reading in Online Environments

  • Document version: 1.4 ( January 2, 2005 )
  • Document release status: This statement can be shared with people in other programs, projects, and campuses as a basis for wider consultancy and further revision. The statement is preliminary to the Transliteracies 2005 planning conference (June 17-18) and subsequent formal planning documents.
  • Site status: This is a temporary mounting site. A Transliteracies site based on an open-source content management system is being designed.
  • Contact: Alan Liu
* Narrative Overview
* Project Scale, Structure, and Funding
* Project Stages and Deliverables
* Related Projects
* List of Identified Project Research Participants

Narrative Overview

Users of today's digital, networked information spend an increasing amount of time each day "reading" online textual and multimedia materials (for example, email, Web pages). Yet the practices of digital reading in online environments are not well understood according to the protocols of reading that arose in the last two centuries to support the individual, organizational, and social needs of late-literate societies–for example,

  • the protocols that govern the sustained, solitary reading of books, novels, or newspapers "all the way through," whether for self-improvement or leisure,
  • the protocols of rigorous "close reading," rereading, and peer-review in scholarly research,
  • the protocols of document usage that first arose in large organizations of the early twentieth century (e.g., retrieval from a "filing" system, document "review," or document "summarizing")

Instead, reading on the Internet or in other networked environments often places a premium on searching, scanning, jumping, filtering, aggregating, organizing, and other kinds of radically discontinuous, low-attention, peripheral-vision, or machine-assisted reading practices that do not map exactly over predecessor practices of individual or organizational literacy. Networked, digital environments also make more important the social, collective experience of reading (as instanced by Web blogs or the Google search-engine technology that filters hits according to popularity or relevance in a community of referring Web pages, each of which is in effect a "reading" of the referred page). Finally, the new online reading complements the emerging technologies that increasingly allow computers to read/write autonomously to each other across platforms and applications—as in the XML-based technologies that underlie the new online text archives, "Web services," and RSS newsreaders.

How are people today in fact "reading" online individually, in organizations, with social others, and in league with a burgeoning society of semi-"literate" machines? What innovations in technologies or interfaces are possible to increase the productivity, variety, and pleasure of these new kinds of reading? And how can the historical diversity of human reading practices provide a metric—quantitative and qualitative—against which to gauge the robustness of the new digital practices? Reciprocally, how can contemporary practices provide new ways to understand the technical, social, and cultural dimensions of historical reading?

Can online reading be improved through new technologies in complementarity with an understanding of the history of reading practices?

These are the questions to be addressed by the Transliteracies Project. Launched initially by the organizers of the UC Digital Cultures Project and UCSB Transcriptions Project, Transliteracies is designed to bring together teams of researchers from the humanities and arts (e.g., history and theory of reading, study of interpretive practices, comparative study of reading and media across different societies or languages, new media design arts), the social sciences (e.g., the sociology, political science, and communications of online communities), the sciences and engineering (e.g., computer science, human interface research, database design, cognitive science, speech- and text-recognition engineering), education (e.g., technical writing, literacy studies), and the library and information science communities (e.g., metadata and text-encoding, the study of knowledge classification systems).

The working hypothesis of Transliteracies is that searching, scanning, jumping, filtering, aggregating, browsing, and so on are not just "low-cognitive" activities (as judged by traditional modes of high-literate reading) but instead contain their own kinds of intelligences and tactics. Transliteracies will map these practices, discern their heuristics, and create demonstration technologies to show how existing digital environments can be improved to facilitate different kinds of socially or organizationally useful reading. For example, Transliteracies could build a demonstration search engine that allows users to organize the relevancy of "hits" based on such optional criteria as "scholarly-level discourse," "journalistic discourse," or "grade five discourse" (or such contexts as "U.S.-centered," "global," "business," etc.)—where such criteria can be applied on the fly through algorithms that pre-filter materials according to evolving, society-based metrics of internal complexity and pattern-recognition. Or again, Transliteracies could create ways to visualize and understand organization- or community-wide patterns of reading in a manner similar to UC Santa Barbara researcher and digital artist George Legrady's current "Making the Invisible Visible: What the Community is Reading" project (which dynamically interfaces with a library's information-technology system to visualize the collective circulation and use of books in a community). Particularly useful will be comparative research into the relations between online reading communities—for example, between mainstream business or media communities and other ethnic, national, or age communities of literacy.

The premise of Transliteracies is that a multi-disciplinary approach to online reading of the sort afforded by an integral university system like the University of California (in collaboration with other research centers) is the most fruitful way to invent new understandings and practices of digital literacy. Is it better to read more information faster, for example? Or to search and sort information more effectively? Or to situate ourselves in information as a means toward creating new kinds of community or new modes of engagement with other communities? Or, again, to enjoy information ("cool," it is often called on the Web) according to a complex equation of aesthetics and social identification? These are the sorts of questions that a full university research environment, collaborating with other institutions and industry, is ideally equipped to address.


Project Scale, Structure, and Funding

The appropriate scale and structure of the Transliteracies project will be honed as the project proceeds through its preliminary planning and consulting stages to its seed-grant and implementation stages. The goal will be to establish a scale/structure suited to identified clusters of researchers and programs. In principle, however, Transliteracies can scale up to a cross-disciplinary and cross-institutional project positioned to seek funding from a range of science, arts, humanities, and business sponsoring entities. Transliteracies may also function in alliance with other projects or initiatives (e.g., NSF IGERT grants, UCSB Center for Information Technology and Society initiatives, UC Digital Arts Research Network).


Project Stages and Deliverables

  1. Preliminary Planning and Consulting (2004-5):

    The UC Digital Cultures Project (with additional funding from UC Office of the President and the UCSB Center for Information Technology and Society) is sponsoring a Transliteracies planning conference being organized by Alan Liu for June 17-18, 2005. (See conference announcement). The purpose of the planning conference will be twofold. Part of the conference will be an opportunity to gather scholars from UCSB and elsewhere together to share research on the topic through a series of "conversation roundtables" and a limited number of keynote and project presentations. The other part of the conference will be a working session devoted to planning for Transliteracies. The basic idea is to convene people from UCSB and elsewhere who might be participants in the project, or who can provide access to likely people and programs.
          During the year prior to the conference, Alan Liu and Rita Raley are approaching a variety of people and programs to solicit ideas and leads.

  2. Seed Grant (2005-6):

    Transliteracies will apply for a seed grant to initiate a sequence of further exploratory workshops both on campus and at several UC campuses. The purpose of the workshops will be for project organizers to meet with other scholars and relevant communities of research to identify possible project participants and define a small set of first-phase study projects, each centered in a research "node" or cluster of people in a particular campus or program. The workshops will also define common project goals as well as the standards, protocols, and technologies needed for collaboration, publication of deliverables, and preservation/archiving of research.
          Transliteracies would finish its seed grant by working up a set of grant proposals for major extramural funding as well as industry funding.

  3. Implementation Grant (2006- ):

    [Details to be determined]

  4. Deliverables:

    Transliteracies will produce a variety of "deliverables" in each of its phases to accommodate a range of disciplines and researchers—including demonstration technology projects; conference proceedings; technical papers; essays, white papers, or position papers; Web sites gathering materials related to examples of community reading practice; etc. The goal is to orchestrate a diversity of products—conformant to a diversity of disciplinary protocols—that will enrichen each other. For example, it would be very satisfying to be able to deliver simultaneously (with cross-referencing) a collection of essays and Web site titled "Community Reading Practices, 500-2000 A.D.: Five Case Studies"; a technical paper on human interface, text-encoding, or database technologies; and a white paper on best practices for reading in networked organizations.

Related Projects [list in progress]

  • Annenberg Center Institute for Multimedia Literacy. This project focuses on bridging from traditional notions of literacy to audiovisual or multimedia (visual, audio) "literacy." Its focus is on the audiovisual and on multimedia.

  • Memories for Life Grand Challenge Proposal . Like other recent "store your whole life digitally" initiatives (cf., Gordon Bell et al., MyLifeBits), the UK-based Memories for Life proposal foresees the need not just to store vast amounts of personal digital information but also to search and model such information. One aspect of the proposal bears on Transliteracies. Memories for Life envisions developing "detailed models of an individual's abilities, skills, and preference by analysing his or her digital memories" and then using these models to "optimize computer systems for individuals." For example, "a short-term challenge could be to develop a model of a user's literacy level by analysing examples of what he or she reads and writes, and linguistically simplify web pages based on this model; this would help the 20% of the UK population with poor literacy."

List of Identified Project Research Participants

  • Initial UCSB Project Group:
    • Alan Liu, English (UCSB) [project convener]
    • Kevin C. Almeroth, Computer Science (UCSB)
    • Bruce Bimber, Political Science, Center for Information Technology and Society (UCSB)
    • Yunte Huang, English (UCSB)
    • Wolf Kittler, Germanic Slavic and Semitic Studies (UCSB)
    • George Legrady, Media Arts and Technology/Art Studio (UCSB)
    • John Mohr, Sociology (UCSB)
    • Christopher Newfield, English (UCSB)
    • Lisa Parks, Film Studies (UCSB)
    • Carol Pasternack, English (UCSB)
    • Rita Raley, English (UCSB)
    • Ronald E. Rice, Communication Dept., Co-Director of Center for Film Television and New Media (UCSB), incoming president of International Communication Assoc. [consultant to project group]
    • Matthew Turk, Computer Science (UCSB)
    • William Warner, English (UCSB)

  • Other Project Partners and Participants:

         [Names to follow . . .]

  • 2005 Planning Conference Participants: (see conference announcement) [descriptions of participants are preliminary]

    • Anne Balsamo (Interactive Media Division at USC, previously of Georgia Tech and Xerox PARC) [Keynoter]
    • Walter Bender (Director of MIT Media Lab) [Keynoter]
    • John Seely Brown (former director of Xerox PARC; co-author of The Social Life of Information)
    • Nicholas Dames (Columbia Univ. English Dept.; specialist in 19th-century literature and cognitive approaches to reading novels)
    • Paul Duguid (historian/sociologist of information and documents; co-author of The Social Life of Information)
    • N. Katherine Hayles (UCLA English Dept., specialist in science and literature, new media literature, author of How We Became Posthuman)
    • Adrian Johns (Univ. of Chicago historian and author of The Nature of the Book) [Keynoter]
    • David Link (a digital artist in Germany, creator of The Poetry Machine installation)
    • Peter Lyman (UC Berkeley School of Information Management and Systems)
    • Jerome McGann (U. Virginia English Dept., specialist in textual editing theory, humanities computing, 19th-century literature, author of Radiant Textuality, creator of the online Rossetti Archive)
    • Tara McPherson (USC Cinema-TV, founder of the Vectors journal at the USC Institute for Multimedia Literacy)
    • J. Hillis Miller (Prof. Emeritus, UC Irvine English and Comparative Literature; former President of the Modern Language Assoc., author of many critical and theoretical books focused on on the nature, act, ethics, and "joy" of reading)
    • Anne Pascual & Marcus Hauer of Schoenerwissen (creators of the Txtkit open-source visual text mining tool for exploring large amounts of multilingual texts)
    • Christiane Paul (Adjunct Curator of New Media Arts at the Whitney Museum of American Art, NYC; author of Digital Art)
    • Leah Price (Harvard Univ. English Dept; specialist in 19th-century literature and the history of the book)
    • Brigitte Steinheider (Psychology Dept., Univ. of Oklahoma, specialist in collaborative and interdisciplinary organizations and work processes)
    • Curtis Wong (Director of Microsoft New Media Research Group)