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The King and the Media: Critical Issues

Issue 1

Elvis was not the only pop culture icon in the '50s and '60s. There were several other figures who influenced American society. In the movie industry, for example, James Dean and Marlon Brando both appealed to the emerging culture of liberated youth. Along with Elvis, much of their style was imitated by this youth. In the music industry, Frank Sinatra was another very influencial entertainer, attracting large audiences with his unique singing style. What was it about Elvis Presley that allowed him to rise even above these famous pop culture icons? What could these other celebrities have done differently that might have elevated their stature to one equal with or above the King's? Does talent and skill have anything to do with popularity?

Issue 2

Elvis commanded a wide audience. Teenagers from all social strata, adults, whites, blacks, and many other groups were among those worshipping Elvis. By means of the strong presence Elvis had in the media, he was able to be a powerful influence in many different social classes in America. Who were other famous individuals who's influence crossed class and racial boundaries? Is the media able to create such a figure at a whim, or are particular circumstances neccessary? In the case of Elvis' rise to stardom, did the media relay any information to the masses, or did it simply put forth an attractive image? Does the media ever convey information? Did Elvis contribute to the civil rights movement in the '60s?

Issue 3

After his death, a unique phenomenon began among Elvis Presley fans. People began to announce sightings of Elvis, insisting the he still lives. At first, such sightings appeared in newspapers and tabloids. However with the innovation of the information superhighway, it became easier to disclose these stories to a vast audience without authoratative verification (such as a newspaper editor or photographic evidence). Instead of staying local and accessible only to a limited number of people, such stories were easily made global and available to anyone with internet access. How many of these stories are intentionally fake? How has the world wide web contributed to Elvis' growing popularity? Along with the combination of aural and visual cultures, has digital culture improved his pop culture status? Why is Elvis in particular the target of such sightings, as opposed to other dead entertainment celebrities? What do you think Elvis ordered at the Diary Queen? Being dead, is Elvis still subject to taxation for his profits made in Las Vegas? Should you double down or split on five-five at the blackjack table at Las Vegas Hilton? Is Elvis' title "The King" owing in part to his being the dictatorial leader of a small third world nation?

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(Last rev. 10/22/99)