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Borgmann, Albert Holding On To Reality (1999)
Proposes distinctions between "Natural," "Cultural," and "Technological" Information and, as the title suggests, seeks to "hold on to" a stable notion of "reality"in the face of the ever-proliferating media bombardment.

Braudy, Leo The Frenzy of Renown (1986)
Attempts to trace the evolution of fame as a basic cultural theme from the time of Alexander the Great through to the 20th Century.

Debord, Guy The Society of the Spectacle (1967)
Argues that "The whole life of those societies in which modern conditions of production prevail presents itself as an immense accumulation of spectacles. All that was once directly lived has become mere representation" (p12).

Harris, Cheryl & Alexander, Alison (Eds) Theorizing Fandom: Fans, Subculture and Identity (1998)
Attempts to "develop distinct theoretical perspectives on the phenomenon of fandom, going beyond description of what fans do toward an understanding of why fandom is a fundamental and widespread role in contemporary western society" (p5).

Johnson, Steven Interface Culture (1997)
Concerned with thinking about computer interfaces as art forms and with considering "infospace" as a new way of conceiving of identity.

McLuhan, Marshall The Mechanical Bride (1951)
An analysis of advertising as cultural propaganda.

McLuhan, Marshall Understanding Media: The Extensions of Man (1964)
Argues that "During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man - the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our senses and our nerves by the various media [...] Any extension, whether of skin, hand, or foot, affects the whole psychic and social complex" (p4).

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