Study Materials

English 197: American Literature and Business Culture

Professor Christopher Newfield

T Th 2:00-3:15, SH 2617

1. January 9

Introduction: Creativity in the New Economy

 Overview: The New Economy claims to revere creativity and flexibility while the “old economy” favored order and control. This would be nice, but is it true?  We’ll focus on some related questions. What is the New Economy? Does the New Economy form a true break with the old economy?   What do New Economy people mean by “creativity”?  What is the New Economy’s attitude toward social justice? Finally, can you have creativity without social justice?  This course will take “Silicon Valley” as a good approximation of the New Economy, and will focus on the fate of creativity in its business culture.

               Clip: Once And Again, air date 11/28/00

               Technology focus: precision reading

What Is the New Economy?

The advent of the new economy was first noticed as far back as 1969, when Peter Drucker perceived the arrival of knowledge workers. The new economy is often referred to as the Information Economy, because of information's superior role (rather than material resources or capital) in creating wealth.
                I prefer the term Network Economy, because information isn't enough to explain the discontinuities we see. We have been awash in a steadily increasing tide of information for the past century.  Many successful knowledge businesses have been built on information capital, but only recently has a total reconfiguration of information itself shifted the whole economy.
                The grand irony of our times is that the era of computers is over.  All the major consequences of stand-alone computers have already taken place. Computers have speeded up our lives a bit, and that's it.
                In contrast, all the most promising technologies making their  debut now are chiefly due to communication between computers -that is, to connections rather than to computations. And since communication is the basis of culture, fiddling at this level is indeed momentous.
                And fiddle we do. The technology we first invented to crunch spreadsheets has been hijacked to connect our isolated selves instead. Information's critical rearrangement is the widespread, relentless act of connecting everything to everything else.  . . . 
                The new rules governing this global restructuring revolve around several axes. First, wealth in this new regime flows directly from innovation, not optimization; that is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown. |Second, the ideal environment for cultivating the unknown is to  nurture the supreme agility and nimbleness of networks. Third, the domestication of the unknown inevitably means abandoning the highly successful known - undoing the perfected. And last, in the thickening web of the Network Economy, the cycle of "find, nurture, destroy" happens faster and more intensely than ever before.
-- Kevin Kelly, “New Rules for the New Economy, Wired (1997).

Across the advanced capitalist economies, . . . two quite distinct types of labor-management systems reflect sharply contrasting approaches to managing production workers and encouraging productive job performance.  One approach features relatively cooperative labor-management relations, including a fair degree of employment security, positive wage incentives, often with substantial employee involvement and also often with strong unions.  The other builds upon much more conflictual labor-management relations, including relatively little employment security, reliance on the threat of job dismissal as a goad to workers, minimal wage incentives, sometimes weak unions.  The former system relies on the carrot, the latter on the stick.  . . .
                In contrast to the postwar boom, when healthy corporate profits and rapid productivity growth helped make rising real wages possible, the onset of the wage squeeze [in the 1970s] eliminated that luxury.  Corporations were faced with clear alternatives: Either they could revamp their managerial structures entirely, abandoning the structure of top-down control established after World War II, in order to forge the kind of cooperation and gain- and pain-sharing that might have smoothed the transition to an era of lower and falling profits; or they could deepen their reliance on top-down control and make up for the loss of worker incentives that falling wages imposed with an intensification of supervisory control.  They chose the Big Stick.
-- David M. Gordon, Fat and Mean

I. DESIRE AND IDENTITY IN LATE CAPITALISM

January 11

Hip Capitalism

Question: does capitalism absorb most or all creativity for its own ends?

In contrast to the postwar boom, when healthy corporate profits and rapid productivity growth helped make rising real wages possible, the onset of the wage squeeze eliminated that luxury.  Corporations were faced with clear alternatives: Either they could revamp their managerial structures entirely, abandoning the structure of top-down control established after World War II, in order to forge the kind of cooperation and gain- and pain-sharing that might have smoothed the transition to an era of lower and falling profits; or they could deepen their reliance on top-down control and make up for the loss of worker incentives that falling wages imposed with an intensification of supervisory control.  They chose the Big Stick.
-- David M. Gordon

“Three types [of consciousness] predominate in America today.  One was formed in the nineteenth century, the second in the first half of this century, the third is just emerging.  Consciousness I is the traditional outlook of the American farmer, small businessman, and worker who is trying to get ahead.  Consciousness II represents the values of an organizational society.  Consciousness III is the new generation. . . . Consciousness III postulates the absolute worth of every human being -- every self.  Consciousness III does not believe in the antagonistic or competitive doctrine of life.”
-- Charles Reich, The Greening of America.

“A curious consensus [has emerged]: business and hip are irreconcilable |enemies, the two antithetical poles of American mass culture.  Whether it is the crude rendering of Jerry Rubin and Charles Reich or the complex analysis of later academics, the historical meaning of hip seems to be fixed: it is a set of liberating practices fundamentally at odds with the dominant impulses of postwar American society. . . . Despite the homogeneity, repression, and conformity critique favored by so many avatars of cultural studies, historians like Warren Susman, William Leach, and Jackson Lears have pointed out that the prosperity of a consumer society depends not on a rigid control of people’s leisure-time behavior, but exactly its opposite: unrestraint in spending, the willingness to enjoy formerly forbidden pleasures, an abandonment of the values of thrift and the suspicion of leisure that characterized an earlier variety of capitalism. . . . [For Leach], consumer capitalism [has taught] a ‘concept of humanity’ according to which ‘what is most “human” about people is their quest after the new, their willingness to violate boundaries, their hatred of the old and the habitual.’”
-- Tom Frank, The Conquest of Cool.

                               Douglas COUPLAND, Shampoo Planet, 3-89

2. January 16 

From Civil Rights to Cultural Diversity

Question: do large organizations value individuality and identity?

Culture, as Webster’s New Collegiate Dictionary defines it, is “The integrated pattern of human behavior that includes thought, speech, action, and artifacts and depends on man’s capacity for learning and transmitting knowledge to succeeding generations. . . . The informal cultural elements of a business [are] “the way we do things around here.” Every business . . . has a culture.  . . . Whether weak or strong, culture has a powerful influence throughout an organization; it affects practically everything -- from who gets promoted and what decisions are made, to how employees dress and what sports they play. . . . We hope to instill in our readers a new law of business life: In Culture There is Strength.
-- Terrance E. Deal and Allen A. Kennedy

“Right from the start,” said [a former CEO of Procter & Gamble], “William Procter and James Gamble realized that the interests of the organization and its employees were inseparable.  That has never been forgotten.” Poorer-performing companies often have strong cultures, too, but dysfunctional ones.  They are usually focused on internal politics rather than on the customer, or they focus on “the numbers” rather than on the product and the people who make and sell it.  The top companies, on the other hand, always seem to recognize what the companies that set only financial targets don’t know or don’t deem important.  The excellent companies seem to understand that every man seeks meaning (not just the top fifty who are “in the bonus pool)”.
-- Thomas J. Peters and Robert H. Waterman, Jr.

The people who make up the population of the organization . .  . are different from one another.  They are also similar in some respects, and there are no doubt many lessons to be learned from their experiences, but it is their differences with which we are . . .  concerned.
                Some of the differences are easy to identify, for they are visible right on the surface: individuals are male or female, young or old, white or minority.  Other differences are not so easy to see:  education level, lifestyle, goals and ambitions, sexual orientation, personal values and belief systems involving loyalty to authority, commitment to the organization's vision, ways of thinking, and respect (or fear) for new ideas.  Within any one organization, you might find representatives of several of these groups:  some who are inclined to push against authority, some who are very cautious with change, some with an entrepreneurial, 'loner' style, some who flourish in a team setting.  And you would probably see women and men of several different races and ethnic groups: white, black, Asian, Hispanic, native American.  This mix is termed “diversity.”
-- R. Roosevelt Thomas, Beyond Race and Gender

                COUPLAND, Shampoo Planet (cont)

                Jill NELSON, Voluntary Slavery: My Authentic Negro Experience, p 3-101.

January 18

Diversity and Efficiency

Questions: Are diversity and efficiency in conflict?  How are they negotiated?

I was tired of living in an apartment, cutting my own hair, wearing the same turquoise ultrasuede dress.  I was sick of committing class suicide in the name of righteousness.  I finally took to heart the words of evangelist Reverend Ike: “The only thing I have to say about poor people is don’t be one of them.” I go to work at the Post­not simply for the money, but for the power.  Even though it is the mid-Eighties and I might be ten years too late, I am finally going to try to “change the system from within.”
-- Jill Nelson

Surrounded by the advisers he recruited from Wall Street investment banks, Clinton essentially adopted a financial-market strategy for governing, hoping that deficit reduction would reassure investors and that they would reward the economy with lower interest rates.  His budgets did make significant progress on reducing the federal deficit, but he got no credit from the rich folks or Republicans.  They hate him because he raised income taxes on the top brackets.
-- William Greider

Jill NELSON, Volunteer Slavery:, pp. 102-end.


II. THE MAGIC OF THE SYSTEM

3. January 23   

Engineering Culture

Question: To what extent can innovation be traced to systems of disciplined training?

The human element of labor is a challenge to the engineer.  He has applied the laws of physics to produce efficient machines. . . . He must now step in -- not as a welfare worker, not as a sociologist, but as an engineer -- to help labor find its place in the production scheme.  Cannot scientific analysis resolve the causes of maladjustment which threaten the life of our institutions?  Cannot the engineering mind reorganize the human elements of production as it has already done with the mechanical and material elements to secure efficiency?
-- Engineering News-Record (1918).

Stabilization of material forces is not sufficient; human relations must be stabilized; stabilization of production is not sufficient; merchandising must be stabilized.  Stabilization of production and merchandising is not sufficient; general administration must be stabilized.  Stabilization of an individual enterprise is not sufficient; all enterprises in the industry must be stabilized.  Stabilization of one industry is not sufficient; all industries must be stabilized. . . . Stabilization of national industry alone is not sufficient; international economics must be stabilized.  Achievement of any of these ends is a step toward a more balanced and harmonious industrial and social life; each end is but a means to another greater end.
-- Harlow Person, former director of the Taylor Society, 1931

If science was to be effectively controlled, scientists had to be effectively controlled; the means to such control was the fostering of a spirit of cooperation among researchers second only to a spirit of loyalty to the corporation. . . . The content of the education had to provide the training necessary for technical work, especially for the early years of employment; it had to instill in the student a sense of corporate responsibility, teamwork, service, and loyalty.
-- David Noble, America By Design

                               Tracy KIDDER, The Soul of a New Machine, pp 3-203

January 25

The Centrality of the Human Factor

Questions: What role do psychological factors like interest and enjoyment play in innovation?  What is the role of competition?

“All that’s happened is that you’ve walked to the edge of the great mosaic of human knowledge.  Up until now, you’ve been living in a world full of ideas and concepts that other people have set out for you.  Now it’s your turn.  You get to design a piece of the mosaic and glue it down.  It just has to fit with what else is there.  And if you do a good job shaping your tile, it will be easier for the next person to fit his around yours.”
                “You’re saying that I’ve been looking for an answer when really I should be making one up?”
                “Don’t believe the bull about science being only an objective search for truth.  It’s not.  Being a scientist also requires the skills of a politician.  It’s a struggle to define the terms, to guide the debate, and persuade others to see things your way.  If you’re the first one there . . . You get to say what it is that others will see.”
-- Jerry Kaplan, Start-Up, talking to his dissertation director.

                               Tracy KIDDER, The Soul of a New Machine, pp 204-382.

4. January 30

The Group Solves the Problem

Question: How could technological innovation come from group “chemistry”?  

Essentially, Schumpeter believed that an increase in knowledge, plus the profit motive, will induce an entrepreneur to undertake something new and unfamiliar, usually borrowing money to build his innovative product.  When the products of entrepreneurs are commercialized and sold in the marketplace, the total output and wealth of the economy are increased by far more than the old products or capital that were replaced or destroyed.  What’s more, Schumpeter not only believed that bursts of technological innovation are the single most important forces that create and drive a dynamic growth economy, he also asserted that technological innovation leads to more output, with better quality, at lower prices.  According to the US Labor Department, personal computer prices have fallen nearly 100% since the early 1980s.  High-tech capital equipment prices are dropping about 30% a year . . .”
-- Lawrence Kudlow, American Abundance

                The Xanadu ideal is to model and enact exactly a new world that users would want and need if they realized it was possible.  The most general statement of the Xanadu paradigm is this: the purpose of computers is tracking connections.  A new computer world must be created built around explicit connection.  Great efforts must be made toward this end.
                The present computer world is built on crude traditional models: hierarchy (believed by some to be synonymous with "structure"); paper analogies, machine analogies, spatial analogies; a crude model of time and backtracking.   Older computer methods have great unseen drawbacks, pushing huge problems out into users' laps.
                Users' needs are ill-addressed by the paradigm of hierarchical files and their inability to deal with non-overlap.
                We need instead a rational representation of structure-- from computer mechanisms to electronic literature-- around the representation of all connection, rather than on false approximations (eg copying).  This includes a different approach to files (making their contents more streamlike).  Most important, it means system-maintained connections in vast quantities.
                The objectives are: the escape from paper, finding the best ways to support human thought and creativity-- building on a sophisticated knowledge of complex documents, not building up from the simplest implementation of the simplest documents.  The search is for an orderly, fast-evolving, fast-accumulating universe of electronic documents, not modelled to paper, and showing detailed relations among documents and versions, including overlap and commonality. 
- Ted Nelson, The Xanadu Project

 Tim BERNERS-LEE, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web, pp 1-122

February 1

New Human Relations Theory

Question: What role does “individualism” play in innovation?

People with a high level of personal mastery share several basic characteristics.  They have a special sense of purpose that lies behind their visions and goals.  For such a person, a vision is a calling rather than simply a good idea.  They see ‘current reality’ as an ally, not an enemy.  They have learned how to perceive and work with forces of change rather than resist these forces.  They are deeply inquisitive, committed to continually seeing reality more and more accurately.  They feel connected to others and to life itself.  Yet they sacrifice none of their uniqueness.  They feel as if they are part of a larger creative process, which they can influence but cannot unilaterally control. . . .
                 Helplessness, the belief that we cannot influence the circumstances under which we live, undermines the incentive to learn, as does the belief that someone somewhere else dictates our actions. . . . This is why learning organizations will, increasingly, be ‘localized’ organizations, extending the maximum degree of authority and power as far from the ‘top’ or corporate center as possible.  Localness means moving decisions down the organizational hierarchy; designing business units where, to the greatest degree possible, local decision makers confront the full range of issues and dilemmas intrinsic in growing and sustaining any business enterprise.  Localness means unleashing people’s commitment by giving them the freedom to act, to try out their own ideas and be responsible for producing results
-- Peter Senge, The Fifth Discipline

Mental toughness is humility, simplicity, Spartanism.  And one other, love.  I don’t necessarily have to like my associates, but as a person I must love them.  Love is loyalty.  Love is teamwork.  Love respects the dignity of the individual.  Heartpower is the strength of your corporation.
-- Vince Lombardi

                        Tim Berners-Lee, Weaving the Web, pp 123-209.


III. THE NEW INDIVIDUALISM

5. February 6

The Heroic Entrepreneur

Question: what role do “new economy” thinkers assign to individual “entrepreneurs” (in contrast to groups, teams, whole professions, governments and nations?

The capitalist was reinterpreted as a heroic life-force, a bringer of growth, innovation and riches to others as well as himself, associated with giving and generosity rather than meanness and avarice.  As Gilder explained: “Capitalism transforms the gift impulse into a disciplined process of creative investment based on a continuing analysis of the needs of others.”
-- Anthony Sampson

Seed investing requires a special kind of hunger.  [Steve] Jurvetson's parents were immigrants from Estonia, and he was reared in Dallas by the creed that what he was to make of his life was entirely up to him; there were no entitlements. In an undergraduate psychology class, he  answered a series of Enneagram questions meant to divine his character type. He so fit the description of a Type 3, the Performer (as in star performer), that he was  asked back in following semesters to lecture about the traits of Type 3's: tremendous need for achievement, with an inner drive to do something beyond  the ordinary.
               That drive is why he belongs dead center in the creation zone of the new economy: where there's constantly a new goal to keep him from getting bored, and where he has all of Silicon Valley as an audience to perform for.   He seems very similar in character to the headstrong young entrepreneurs he deals with, and perhaps that is partly why they mind-meld with him so well.
-- Po Bronson, The Nudist on the Late Shift

                     Michael Lewis, The New New Thing: A Silicon Valley Story  pp. 13-159.

               

February 8

Distortions of Monopoly

Questions: Does the new economy have a bias toward size and concentration?  If so, how does size and concentration interact with innovation?

Its Windows operating system claims some 86% of [the PC] software market, and its Office suite of productivity programs, including a spreadsheet and word processor, has an 87% lock.  . . . Microsoft is expected to reel in more than $4 billion in profits this fiscal year, which ends in June, on $14 billion in revenues, up 23% over a year ago.  . . . . In calendar year 1996, its $8.7 billion in revenues accounted for 10% of all sales for the 613 publicly traded software and information-services companies . . . More significantly, its $3.1 billion in operating profits was a remarkable 30% of all such profits.
                With the company’s pockets lined with riches from Windows and related software, it can spend a staggering $2.5 billion a year on new-product development -- more than the annual profits of the next 10 largest software companies combined.  And what it can’t develop fast enough, the company can buy,
-- Business Week 19 Jan 1998.

Wealth is never created by income. It's created by capital gains.  If you can't let your profits run untaxed, you lose a huge compounding advantage. As a broker or a doctor or a lawyer, you're  essentially paid by the hour. If you stop going to the office, you stop making money. The only way to wealth is to be an entrepreneur. How many people do you know  who are worth tens of millions of dollars and have worked for a living all their life? On the other hand, most entrepreneurs’ resumes won't get them hired as  CEO of a $10 billion company. You have to go build it yourself.
-- Dick Heckmann, founder and CEO of US Filters, Success magazine (1997)

 Truly original thinkers tend not to be entrepreneurs who've spent 10 years at Cisco and can be trusted to know what they're doing.  They tend to be 26 years old and highflying. They often have a very childlike mind, with some naivete. We're impressed by people who don't know what can't be done.
-- Steve Jurvetson, venture capitalist firm Draper Fisher

The nation’s largest Internet company has ordered an Aurora [Colorado] woman to stop selling and promoting her book You’ve Got Male because of the similarity to the America Online phrase ‘You’ve got mail.’” First time author Madelene Sabol says, “I’ve spent the past three-and-a-half years doing research and writing the book and invested at least $10,000 in it . . . My attorney told me, ‘You may as well change the name of the book because you can’t fight a big company like that.  But why is a big company coming after a little girl like me.’”
-- Denver Rocky Mountain News 20 Aug 2000

                               Lewis, Michael, The New New Thing, pp 160-268

6. February 13

Creativity and Natural Selection

Question: what is the impact of biology-based understandings of change and evolution on our understanding of human creativity?

[Later nineteenth century thinkers used Darwinism] to buttress the conservative outlook in two ways.  The most popular catchwords of Darwinism, “struggle for existence” and ‘survival of the fittest,” when applied to the life of man in society, suggested that nature would provide that the best competitors in a competitive situation would win, and that this process would lead to continuing improvement.  In itself this was not a new idea, as economists could have pointed out, but it did give the force of a natural law to the idea of a competitive struggle.  Secondly, the idea of development over aeons brought new force to another familiar idea in conservative political theory, the conception that all sound development must be slow and unhurried.
-- Richard Hofstadter, Social Darwinism in American Thought

                       Paulina BORSOOK Cyberselfish: A Critical Romp Through the Terribly                        Libertarian Culture of High-Tech, pp 1-171.

February 15

Big Government, the Innovator’s Friend

Questions: does innovation depend on government orchestration as well as private investment?  Does government-sponsored research seem more or less innovative than individual or corporate research?

Before World War II, technical innovations on which economic expansion depended were the product of individual entrepreneurs working at a low technological level.  . . . Beginning with World War II, however, innovation became increasingly dependent on a very high level of scientific and technological expertise, and on a corresponding investment in an extremely expensive capital plant to carry out research and development so that only very large enterprises could undertake such programs.  The problem for innovation then was to produce a large body of scientifically trained experts with an orientation toward research as a career, and to provide those research workers with libraries, laboratories, technical assistants, equipment, expendable supplies, and channels for communication of preliminary results.  Although the aggregate resources in the hands of corporations are more than sufficient, those resources cannot be mobilized by the usual anarchic and competitive mechanisms of capitalism. . . .  Some method must be found to pool the individually limited resources of private producers while resolving the contradiction between the individual competitive demands for immediate profit and market advantage on the one hand, and the long-term cooperative nature of research on the other.  That is, both the cost and the conduct of research and technological education must be socialized. . . . It is obvious that only the state can be the instrument of that socialization.
-- R.C. Lewontin, “The Cold War and the Transformation of the Academy”

                               Paulina Borsook Cyberselfish, pp. 172-264

IV. REIMAGINING LABOR

7.   February 20

The Persistence of Craft Labor

Question: does innovation depend on some version of “free labor,” and if so, why?

I happened to walk into a basement workshop in the physics building at Cornell University.  There I saw two students, dressed in the customary style, with bare feet and long unkempt hair.  They were working with intense concentration, building a cryostat, a superrefrigerator for low-temperature experiments using liquid helium. This was not an ordinary helium cryostat that would take you down to one degree above absolute zero.  This was a new type of cryostat, working with the rare isotope of helium, that would take you down to a few millidegrees above absolute zero.  The students were exploring a new world and a new technology. . . . Their brains and hands were stretched to the limit. . . . At the time when I saw them as students putting the apparatus together, they were not dreaming of Nobel prizes.  They were driven by the sam passion that drove my grandfather [the boilermaker], the joy of a skilled craftsman in a job well done.  Science gave them their chance to build things that opened new horizons, just as their ancestors built ships to explore new continent.  They had found a creative middle way, between the hierarchical world of big business and the utopian dreams of student rebellion.
-- Freeman Dyson, The Sun, the Genome, and the Internet

                           Po Bronson, The First Twenty Million is Always the Hardest, pp 1-150.

February 22

The Sources of Revolution

Question: what are the personal or “human” qualities that sustain creativity and innovation?

People surmount tragedy when they use themselves up fully, when they use what they have and what they are, whatever they are and wherever they find themselves, even if this requires them to ignore cultural prescription or to behave in innovating ways undefined by their roles.  The tragic sense does not derive from feeling that people must always be less than history and culture demand; it derives, rather, from the sense that they have been less than they could have been, that they have needlessly betrayed themselves, needlessly forgone fulfillments that would have injured no one.  The scientific enterprise, like others, becomes edged with a tragic sense when scientists suspect that they have wasted their lives.  In confining work to the requirements of a demanding and unfulfillable paradigm, scientists are not using themselves up in their work and are, indeed, sacrificing, leaving unexpressed, certain parts of themselves -- their playful impulses, their unverified hunches, their speculative imagination.  When scientists commit themselves compulsively to a life-wasting high science model, they are making a metaphysical wager.  They are wagering that the sacrifice is ‘best for science.’ Whether this is really so, they cannot confirm; but they often need no further confirmation than the pain this self-confinement inflicts upon them.
-- Alvin Gouldner, The Coming Crisis in Sociology

                   Po Bronson, The First Twenty Million is Always the Hardest, pp 151-291.

8.   February 27

Innovation and Emancipation

Questions: Is the new economy accompanied by a new corporation?  How are things for the “cubicle dwellers”?

It is in this relaxed way that the new workday begins.  A day filled with rancid coffee, angry clients, drawn-out staff meetings, grouchy supervisors, incompetent coworkers, lecherous bosses, unreliable equipment, relentless faxes, incessant voice mail and enough “Dear Colleague” memos to move the acid production in the stomach into high gear.
                If it seems we are working harder and longer for less, that’s because we are.  The economic data paint a grim statistical portrait of what lies behind the amorphous mix of grief and anxiety that has caused many of us to develop sudden cravings for Hamburger helper.  For more than twenty years there has been a steady slide in real wages . . . And a recent blip upward has done little to reverse the trend.  In fact, about the only economic indicators that are setting records these days are corporate profits and executive compensation.  These increases are not being driven by faster growth of productivity, but instead came about from a squeeze on wages in the 1990s . . .
                The debate gets framed in many ways.  Critics talk about the widening gap between rich and poor, between workers and CEOs, but what really eats away a people and demoralizes them is their failed expectation of fairness in the workplace.  For some reason they expect hard work to be rewarded, think those rewards should be proportional to the contributions made to an enterprise and feel everyone should be treated the same.  The workplace has never been fair.  Like they used to say in ancient Egypt, “You don’t get promoted to Pharaoh by working hard on a pyramid.”
-- David S. Levine, Disgruntled: The Darker Side of the World of Work (1998).

Bill Lessard and Steve Baldwin, Net Slaves: True Tales of Working the Web, pp. 3-161.

March 1

Defensive Individualism

Question: What is the relationship between self-defense and creativity? Does corporate management require self-defense at the expense of creativity?

Like any successful cult, sacrifice and penance and the idea that the deity is perfect and his priests are better than you works at Microsoft.  Each level, from Gates on down, screams at the next, goading and humiliating them.  And while you can work any eighty hours per week that you want, dress any way that you like, you can’t talk back in a meeting when your boss says you are shit in front of all your co-workers.  It just isn’t done.  When Bill Gates says that he could do in a weekend what you’ve failed to do in a week or a month, he’s lying, but you don’t know better and just go back to try harder.
               This all works to the advantage of Gates, who gets away with murder until the kids eventually realize that this is not the way the rest of the world works.  But by then it is three or four years later, they’ve made their contributions to Microsoft, and are ready to be replaced by another group of kids straight out of school.
-- Robert X. Cringeley, Accidental Empires

Corey Thomas, senior at Vanderbilt was told he was being self-centered in his job hunt.  “But the way I see it is that while I want a company that’s good for me, I truly believe that if I don’t perform they’ll get rid of me in a heartbeat.  My dad worked for Sears for 19 years as a security guard, and then he was laid off.  I have to position myself so I can constantly watch out for myself.  I have to be self-serving.”
-- “The New Organization Man,” Fortune (March 1998).

Bill Lessard and Steve Baldwin, Net Slaves: True Tales of Working the Web, pp. 165-246

9.   March 6   

Free Agent Nation

Questions: What are the possibilities for independent or self-managed work?  What difference would it make if we really were “free agents”?

Free agents quickly realized that in the traditional world, they were silently accepting an architecture of work customs and social mores that should have crumbled long ago under the weight of its own absurdity. From infighting and office politics to bosses pitting employees against one another to colleagues who don't pull their weight, most workplaces are a study in dysfunction. Most people do want to work; they don't want to put up with brain-dead distractions. Much of what happens inside companies turns out to be about . . . nothing. The American workplace has become a coast-to-coast "Seinfeld" episode. It's about nothing.
-- Daniel Pink

Collectively, the employees own the means of production.  Individually, few of them are wealthy. . . . Collectively, however, whether through their pension funds, through mutual funds, through their retirement accounts, and so on, they own the means of production. . . . These pension fund managers are the only true ‘capitalists’ in the United States. The “capitalists” have thus themselves become employees in the post-capitalist knowledge society.  They are paid as employees; they think as employees; they see themselves as employees.  But they act as capitalists.  One implication is that capital now serves the employee, where under Capitalism the employee served capital.
-- Peter Drucker, The Post-Capitalist Society

               Randy Komisar, The Monk and the Riddle: The Education of a Silicon                Valley Entrepreneur , pp 1-93.

March 8

The Hacker Paradigm

Questions: What are the advantages of disorganization?

As late as the third quarter of the nineteenth century, the natural sciences did not constitute the single-minded pursuit of the ultimate truths of nature that we imagine it to be today.  That pursuit was still very much in the hands of the theologians who presided over the universities.  Rather, the sciences were a source of helpful hints for improving inventions and controlling limited parts of the environment.  The mathematical elegance of Newton’s account of the physical universe played well in Sunday sermons as evidence of God’s design, but it was rather uncharacteristic of the piecemeal grubbiness of most actual science. . . .
                The casualness with which science was pursued up to this point cannot be overstated.  It continues to bedevil historians interested in tracing the flow of information during that original watershed of “R and D” called the Industrial Revolution.  We can get some perspective on this matter by comparing the social character of science two hundred years ago to what we find nowadays in the emerging personal computer culture.  Here we see a torrent of activity, but very little of it passing through the gatekeeping mechanisms of academia.  To put it bluntly, the most interesting developments in computer culture are happening outside the computer science departments.  . . . The trial-and-error, decentralized, hands-on nature of personal computing hardly serves to deter hackers; on the contrary, it is an inspiration for newcomers to branch off into their own sectors of cyberspace for possible fun or profit.  Yet it would be seriously misleading to say that these devotees of computer culture are collectively engaged in a disciplined quest to solve the fundamental problems of virtual reality.
-- Steve Fuller, Thomas Kuhn: A Philosophical History for Our Times (2000).

                               Randy Komisar, The Monk and the Riddle, pp. 94-177

10. Dead Week

March 13 March 15:

Democracy as Creativity

The function of the Negro college, then, is clear: it must maintain the standards of popular education, it must seek the social regeneration of the Negro, and it must help in the solution of problems of race contact and cooperation.  And finally, beyond all this, it must develop men.  Above our modern socialism, and out of the worship of the mass, must persist and evolve that higher individualism which the centres of culture protect; there must come a loftier respect for the sovereign human soul that seeks to know itself and the world about it; that seeks a freedom for expansion and self-development; that will love and hate and labor in its own way, untrammeled alike by old and new.  Such souls aforetime have inspired and guided worlds, and if we be not wholly bewitched by our Rhinegold, they shall again.  Herein the longing of black men must have respect: the rich and bitter depth of their experience, the unknown treasures of their inner life, the strange rendings of nature they have seen, may give the world new points of view and make their loving, living, and doing precious to all human hearts.  And to themselves in these the days that try their souls, the chance to soar in the dim blue air above the smoke is to their finer spirits boon and guerdon for what they lose on earth by being black.
-- W.E.B. Du Bois, The Souls of Black Folk (1903).

For the first time, [real network] cooperation is plausible.  Decision making in future years will be increasingly decentralized, as computer links lead to networks of aligned, self-determining teams, acting to mutual purpose within a larger corporate structure.  . . . If the industrial infrastructure does not move to such an approach, it cannot sustain itself.  But imagine what it would take to move there -- in human terms.  Executives would have to think about goals that do not immediately accrue profits to shareholders.  Companies would have to become leaders: presenting a picture of life in the next millennium to citizens who have no reason to trust corporations but who have been waiting for someone to credibly present that picture.  Companies would also have to be open and responsive enough, internally and externally, to live up to the trust that consumers then place in them.  Gradually, companies would give up their previous source of security: the control they had over production.
-- Art Kleiner, The Age of Heretics (1996)

Infinite Creation

The discoveries of recent decades in particle physics have led us to place great emphasis on the concept of broken symmetry.  The development of the universe from its earliest beginnings is regarded as a succession of symmetry-breakings.  As it emerges from the moment of creation in the Big Bang, the universe is completely symmetrical and featureless.  As it cools to lower and lower temperatures, it breaks one symmetry after another, allowing more and more diversity of structure to come into existence.  The phenomenon of life also fits naturally into this picture.  Life too is symmetry-breaking.  . . . Every time a symmetry is broken, new levels of diversity and creativity become possible.  It may be that the nature of our universe and the nature of life are such that this process of diversification will have no end.
-- Freeman Dyson, Infinite in All Directions (1988).

Review, Rewind, Looking Ahead


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