Home Page for Literature & the Culture of Information, Alan Liu, English 25
Notes for Class 17
This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 3/8/01 ) (recommended browser)

Important Point = one of the main points of the lecture
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Some Reference Points for Discussion


Preliminary Class Business

  • Copies of Califia on reserve at library

  • Information meeting today on specialization in Literature & the Culture of Information, 3:30, South Hall 2509

  • My office hours today: only until 3:30
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(B) Trying to Imagine a Truly Primary Oral Culture

  • Ong's theses about primarily orality as recalled in varying degrees in contemporary oral practices (see last lecture)

  • But we face at this point a paradox in our historical understanding of primary orality. The very analogies to contemporary orality we use to understand the past may conceal as much as they reveal because orality itself has adapted to the new, dominant paradigm of literacy (e.g., the contemporary modes of "conversation" or the "interview" or "debate." Literacy may have so changed our mindset, in other words, that there is no real way to imagine for ourselves what "primary oral culture" was like.

    "Fully literate persons can only with great difficulty imagine what a primary oral culture is like, that is, a culture with no knowledge whatsoever of writing or even of the possibility of writing. Try to imagine a culture where no one has ever "looked up" anything. In a primary oral culture, the expression "to look up something" is an empty phrase: it would have no conceivable meaning." (p. 31)

  • The underlying argument in Ong's appproach to the history of oral cultures: language and information practices are not just external tools of human consciousness; they are "interiorized" as human consciousness:

    • Primary orality was not just a set of language, social, and bodily practices but a "psychodynamics" (a way of thinking or "noetic" environment). Orality was the psychodynamics for which humanity in its "lifeworld" was originally wired (cf., Borgmann on the "ancestral environment" of information)

    • When writing was invented, Ong argues, it was "interiorized" to form a new psychodynamics that expunged the old. People began to read and write silently instead of with the voice; they began to order and organize perceptions based on writing (and later print) practices; they began to think in literate terms.

      "A deeper understanding of pristine or primary orality enables us better to understand the new world of writing, what it truly is, and what functionally literate human beings really are: beings whose thought processes do not grow out of simply natural powers but out of these powers as structured, directly or indirectly, by the technology of writing. Without writing, the literate mind would not and could not think as it does, not only when engaged in writing but normally even when it is composing its thoughts in oral form. More than any other single invention, writing has transformed human consciousness." (p. 78)

      "Technologies are not mere exterior aids but also interior transformations of consciousness, and never more than when they affect the word." (p. 82)


      Is Ong a "technological determinist"? Explanation of the debate over "technological determinism" (cf., Daniel Chandler, "Technological or Media Determinism")

  • Trying to imagine primary oral culture: two exercises

    • Imagine trying to remember something you've forgotten (e.g., to fill in a record of your expenses last year for the IRS). How do you do that?

    • Imagine trying to remember a password you've forgotten. How do you do that?
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The Transition to Literacy

  • The "Book": an advanced technology
  • Behind the Book: The convergent, evolving group of technological inventions that became "writing" and "reading":

    • Scripts
      • early numeracy and accounting (writing as "counting")
      • early script systems
      • ideographic and syllabic scripts
      • the invention of alphabetic writing

    • Technologies
      • early writing media and writing instruments
      • invention of paper
      • cut-sheet paper
      • oil-based ink
      • invention of printing

    • Literacy Practices
      • early writing, reading, and printing practices with strong "oral residue"
      • composing in writing; silent reading; print design for the visual page

    • Cognitive Practices
      • Beyond memory: ordering, analysis, circulation, standardization, invention, aesthetics

    • The Social and Cultural Impact of Literacy and Print
      • early elite-literacy and craft-literacy
      • the differential spread of literacy (e.g., difference in the way rural and urban populations became literate)
      • the impact of the "print revolution" (see Elizabeth L. Eisenstein's excellent, The Printing Revolution in Early Modern Europe)

        • Example: "The fact that identical images, maps, and diagrams could be viewed simultaneously by scattered readers constituted a kind of communications revolution in itself" (Eisenstein, p. 22)
        • Example: "Successive generations of sedentary scholars were less apt to be engrossed by a single text and expend their energies in elaborating on it. The era of the glossator and commentator came to an end, and a new 'era of intense cross-referencing between one book and another' began" (Eisenstein, p. 43)
        • Example: " . . . no precedent existed for addressing a large crowd of people who were not gathered together in one place but were scattered in separate dwellings and who, as solitary individuals with divergent interests, were more receptive to intimate interchanges than to broad-gauged rhetorical effects" (Eisenstein, p. 58)
        • Example: "Increasing familiarity with regularly numbered pages, punctuation marks, section breaks, running heads, indexes, and so forth helped to reorder the thoughts of all readers. . . ." (Eisenstein, p. 73)
        • Example: "Once technical information could be conveyed directly by unambiguous numbers, diagrams, and maps, the esthetic experience became increasingly autonomous." (Eisenstein, p. 88)
        • Social, religious, political, and intellectual changes: Protestantism, the scientific revolution, etc.
        • The "networking" effect of print: "The advantages of issuing identical images bearing identical labels to scattered observers who could feed back information to publishers enabled astronomers, geographers, botanists, and zoologists to expand data pools far beyond all previous limits—even those set by the exceptional resources of the long-lasting Alexander Museum. . . . The closed world of the ancients was opened; vast expanses of space (and later time) previously associated with divine mysteries became subject to human calculation and exploration. The same cumulative cognitive advance which excited cosmological speculation also led to new concepts of knowledge. The notion of a closed sphere or single corpus, passed down from generation to generation, was replaced by the new idea of an open-ended investigatory process pressing against ever-advancing frontiers. (Eisenstein, pp. 258-59)
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Imagining the Transition to Early Literacy: The Paradigm of the "List"

  • Jack Goody's research on early writing and lists, The Domestication of the Savage Mind (Cambridge: Cambridge Univ. Press, 1977):

    "Particularly in the early phases of written cultures in the first fifteen hundred years of man's documented history, such materials are often presented in a form which is very different from that of ordinary speech, indeed of almost any speech. And the most characteristic form is something that rarely occurs in oral discourse at all (though it sometimes appears in ritual), namely, the list." (p. 80)

    [catalog of the kinds of writings found among tablets excavated since 1929 at the Syrian port of Ugarit, Goody, p. 86]

        1   Literary texts                                                  33
        2   Religious or ritual texts                                       31
        3   Epistles                                                        80
        4   Tribute                                                          5
        5   Hippic tests                                                     2
        6   Adminstrative, statistical, business documents:
     
              I  Quotas (conscription, taxation, obligations, rations,     127
                         supplies, pay, etc.)
             II  Inventories, miscellaneous lists and receipts              28
            III  Guild and occupational lists                               52
             IV  Household statistics and census records                     6
              V  Lists of personal and/or geographical names                59
             VI  Registration and grants of land                            16
            VII  Purchases and statements of cost or value                   5
           VIII  Loans, guarantees and human pledges                         7
    
        7   Tags, labels or indications of ownership                        18
        8   Other                                                           31
    
    "My concern here is to show that these written forms were not simply by-products of the interaction between writing and say, the economy, filling some hitherto hidden 'need,' but that they represented a significant change not only in the nature of transactions, but also in the 'modes of thought' that accompanied them, at least if we interpret 'modes of thought' in terms of the formal, cognitive and linguistic operations which this new technology of the intellect opened up." (p. 81)



  • Hayden White on the early "annals" form of history-writing; The Content of the Form: Narrative Discourse and Historical Representation (Baltimore: Johns Hopkins Univ. Press, 1987)

    An excerpt from the Anglo-Saxon era Annals of Saint Gall that White considers (pp. 6-7):

          709.    Hard winter.  Duke Gottfried died.
          710.    Hard year and deficient in crops.
          711.
          712.    Flood everywhere.
          713.
          714.    Pippin, mayor of the palace, died.
          715.    716.  717.
          718.    Charles devastated the Saxon with great destruction.
          719.
          720.    Charles fought against the Saxons.
          721.    Theudo drove the Saracens out of Aquitaine.
          722.    Great crops.
          723.
          724.
          725.    Saracens came for the first time.
          726.
          727.
          728.
          729.
          730.
          731.    Blessed Bede, the presbyter, died.
          732.    Charles fought against the Saracens at Poitiers on Saturday.
          733.
          734.


  • Jack Goody's conclusions about the "list" form:

         The list relies on discontinuity rather than continuity; it depends on physical placement, on location; it can be read in different directions, both sideways and downwards, up and down, as well as left and right; it has a clear-cut beginning and a precise end, that is, a boundary, an edge, like a piece of cloth. Most importantly it encourages the ordering of the items, by number, by initial sound, by category, etc. And the existence of boundaries, external and internal, brings greater visibility to categories, at the same time as making them more abstract.
         In all these ways lists differ from the products or oral communication. . . . [T]hey stand opposed to the continuity, the flux, the connectedness of the usual speech forms, that is, conversation, oratory, etc., and substitute an arrangement in which concepts, verbal items, are separated not only from the wider context in which speech always, or almost always, takes place, but separated too from one another, as in the inventory of an estate, that runs: cows, 5; donkeys, 14; land, 5 dunams; chairs, 8; tables, 2. (p. 81)

    In this way accounting procedures can be used to develop a generalised system of equivalences even. . . . Another process that is greatly facilitated by lists, partly because of the advantages of eye over ear, is the sorting of information according to a number of parallel criteria. Moreover, once sorted, the items can afterwards be resorted, rearranged. (pp. 88-89)
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The Psychodynamics of Literacy

  • from Jack Goody, The Domestication of the Savage Mind (Cambridge: Cambridge Univ. Press, 1977):

    The specific proposition is that writing, and more especially alphabetic literacy, made it possible to scrutinise discourse in a different kind of way by giving oral communication a semi-permanent form; this scrutiny favoured the increase in scope of critical activity, and hence of rationality, scepticism, and logic to resurrect memories of those questionable dichotomies. It increased the potentialities of criticism because writing laid out discourse before one's eyes in a different kind of way; at the same time it increased the potentiality for cumulative knowledge, especially, knowledge of an abstract kind, because it changed the nature of communication beyond that of face-to-face contact as well as the system for the storage of information; in this way a wider range of 'thought' was made available to the reading public. No longer did the problem of memory storage, dominate man's intellectual life; the human mind was freed to study static 'text' (rather than be limited by participation in the dynamic 'utterance'), a process that enabled man to stand back from his creation and examine it in a more abstract, generalised, and 'rational' way. By making it possible to scan the communications of mankind over a much wider time span, literacy encouraged, at the very same time, criticism and commentary on the one hand and the orthodoxy of the book on the other. (p. 37)

    It is rather that the form in which the alternatives are presented makes one aware of the differences, forces one to consider contradiction, makes one conscious of the 'rules' of argument, forces one to develop such 'logic.' And the form is determined by the literary or written mode. Why? Because when an utterance is put in writing it can be inspected in much greater detail, in its parts as well as in its setting; in other words, it can be subjected to a quite different type of scrutiny and critique than is possible with purely verbal communication. . . . Here, I suggest, lies the answer, in part at least, to the emergence of Logic and Philosophy. . . . Logic, in its formal sense, is closely tied to writing: the formalisation of propositions, abstracted from the flow of speech and given letters (or numbers), leads to the syllogism. Symbolic logic and algebra, let alone the calculus, are inconceivable without the prior existence of writing. (p. 44)




  • The development of analytical logic

    Plato on "dialectic" and "dialectical" logic

    Peter Ramus, table showing dialectial method


    Peter Ramus's "dialectical" method of presenting knowledge (Pierre de la Ramée, 1515-72): (reproduced in Goody, p. 72)
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How Does Studying the History of Orality and Literacy Help Us Understand Contemporary Information Society?

  • Thought Experiment: what is the relation between orality and e-mail discourse?

  • Thought Experiment: why are so many Web pages organized centrally around the HTML devices of the list (the <UL> and <OL> tags with their subordinate <LI> list items) and the table (the <Table> tag)?

    Example of HTML table structure
    A B C D E
    F G H I J
    K L M N O
    P Q R S T
    U V W X Y
    Z 1 2 3 4
    5 6 7 8 9
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References

  • Daniel Chandler, "Technological or Media Determinism," The Media and Communication Studies Site, ed. Daniel Chandler, 18 Sept. 1995, accessed 15 Feb. 2001 <http://www.aber.ac.uk/media/Documents/tecdet/tecdet.html>
  • Elizabeth L. Eisenstein, The Printing Revolution in Early Modern Europe (Cambridge: Cambridge Univ. Press, 1983) [abridged edition of 2-vol. The Printing Press as an Agent of Change, 1979]
  • Jack Goody, The Domestication of the Savage Mind (Cambridge: Cambridge Univ. Press, 1977)
  • Hayden White, The Content of the Form: Narrative Discourse and Historical Representation (Baltimore: Johns Hopkins Univ. Press, 1987)

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These class notes are for a course in the Transcriptions Project | Page content by Alan Liu | 3/8/01 | [Top]