English 236
Notes C for Class 16
This page contains materials intended to facilitate class discussion
(excerpts from readings, outlines of issues, links to resources, etc.). The materials
are not necessarily the same as the instructor's teaching notes and are not designed
to represent a full exposition or argument. This page is subject to revision as
the instructor finalizes preparation. (Last revised 1/12/00)
Thought Materials (1):
- Matt Kirschenbaum, from , "A
White Paper on Information" (1998):
Here I want to argue that graphic design is actually possessed of a deeper
and much more specific import for critical observers of the new media: that
it is in fact the single most important arena in which the public learns to
recognize the look and feel of information qua information. . . . So electronic
media, I am arguing, assume material form through the models and renderings
and visualizations that we create to interact with it in various information
states. This interaction occurs at the immediate phenomenological level of
the user interface, and it is here that the visual materiality of information
has the potential to become aestheticized–even radically aestheticized. .
. .
- Jay David Bolter and Richard Grusin, from Remediation:
Understanding New Media (Cambridge, Mass.: MIT Press, 1999), pp. 14-15:
Our primary concern will be with visual technologies, such as computer graphics
and the World Wide Web. We will argue that these new media are doing exactly
what their predecessors have done: presenting themselves as refashioned and
improved versions of other media.
- Martin Heidegger (from Druckrey), p. 56:
With the word "picture"
we think first of all of a copy of something. Accordingly, the world picture
would be a painting, so to speak, of what is as a whole. But "world picture"
means more than this. We mean by it the world itself, the world as such, what
is, in its entirety, just as it is normative and binding for us. "Picture"
here does not mean some imitation, but rather what sounds forth in the colloquial
expression, "We get the picture" [literally, we are in the picture] concerning
something. This means the matter stands before us exactly as it stands with
it for us. "To get into the picture" [literally, to put oneself into the picture]
with respect to something means to set whatever it is, itself, in place before,
oneself just in the way that it stands with it, and to have it fixedly before
oneself as set up in this way. But a decisive determinant in the essence of
the picture is still missing. "We get the picture" concerning something does
not mean only that what is, is set before us, is represented to us, in general,
but that what is stands before us -- iin all that belongs to it and all that
stands together in it -- as a system. "To get the picture" throbs with
being acquainted with something, with being equipped and prepared for it.
Where the world becomes picture, what is, in its entirety, is juxtaposed as
that for which man is prepared and which, correspondingly, he therefore intends
to bring before himself and have before himself, and consequently intends
in a decisive sense to set in place before himself. Hence
world picture, when understood essentially, does not mean a picture of the
world but the world conceived and grasped as picture. What is, in its
entirety, is now taken in such a way that it first is in being and only is
in being to the extent that it is set up by man, who represents and sets forth.
Wherever we have the world picture, an essential decision takes place regarding
what is, in its entirety. The Being of whatever is, is sought and found in
the representedness of the latter.
- Shoshana Zuboff's interviews
with managers and employees in companies with mainframe computers.
Question Set (1):
- Why is "picture" the obvious way to interface
with information in the computer age?
- Why did "picture" -- visualization, graphic design
-- step to the fore specifically in this period of the 60's onward?
Thought Materials (2):
- Mystery
Picture A
- Identity
of Mystery Picture
- Mystery Picture
B
- Mystery Picture C
- Jan Tschichold, poster and
book cover, 1924-25 (from Philip B. Meggs, A History of Graphic Design,
2nd ed. (New York: Van Nostrand Reinhold, 1992), p. 298
- Paul Rand, title pages, 1948-49
(from Paul Rand, A Designer's Art (New Haven: y=Yale Univ. Press, 1985),
p. 178
- Paul Rand, package designs for
IBM, 1973-84 (ibid., pp. 220-21)
- Jan Tschichold, from The New Typography, pp.
64, 68, 92:
Modern man has to absorb every day a mass of printed matter which, whether
he has asked for it or not, is delivered through his letter-box or confronts
him everywhere out of doors. . . . the speed with which the
modern consumer of printing has to absorb it means that the form of printing
also must adapt itself to the conditions of modern life. As a rule we no longer
read quietly line by line, but glance quickly over the whole. . . .
Assymetry is the rhythmic expression of functional design. In addition to
being more logical, asymmetry has the advantage that its complete appearance
is far more optically effective than symmetry. Henche the predominance of
asymmetry in the New Typography. Not least, the liveliness of asymmetry is
also an expression of our own movement and that of modern life; it is a symbol
of the changing forms of life in general when asymmetrical movement in typography
takes the place of symmetrical repose.
. . . there is only one objective type form -- sanserif -- and only one objective
representation of our times: photography. Hence typo-photo, as the collective
form of graphic art, has today taken over from the individualistic form of
handwriting-drawing.
Question Set (2):
- What are these pictures of?
- What is the role of text in the age of the "world
picture"?
Thought Materials (3):
- More of Shoshana Zuboff's interviews
with managers and employees in companies with mainframe computers.
- Example
of database.
Question Set (3):
- What, actually, did information "look"
like in the mainframe age?
- Why?
- Meanwhile, what did mainstream, print-based graphic
design art (the "Swiss" or "International" Style) look
like at in the mainframe age? (Review the Tschichold and Rand designs in Thought
Materials 3)?
- What are the implications for the contemporary age
of networked/personal computing?